Braun's Six Sense System

Q: What is the Braun Six Sense System?
A: The Braun Six Sense System is a school of thought which has been based on rules that allow individuals to design unique entertainment experiences around the senses. The idea is to bring design and lifestyle together. Braun has teamed up with a host of leading experts from the worlds of interiors, food, event planning and design to bring the concept to life for consumers.

Q: How can this Braun Six Sense System be applied to the consumer’s everyday life?
A: The Braun Six Sense System has been created to encourage individuals to build entertaining experiences around each of their senses; the sixth sense being their own individual touch. We have created some loose rules that consumers can use to guide them when planning their entertaining experiences

Q: What are the rules?
A: Braun’s Six Sense System is based on six rules that together help create unique entertaining experiences.

1. Start with six senses: When designing an entertaining space, begin with the six senses: touch, taste, sight, smell, hearing and your own natural instinct.

2. Use senses with purpose: Each sensory feature should have a clear purpose, however clever or innovative it may be.

3. Make the sensory experience seamless: Make sure that all your sensory features are working smoothly together to deliver one uninterrupted theme or effect.

4. Check every sense: If your planning is precise and your execution thorough, you should have covered every sensory feature – but check using your own senses.

5. Do more for the senses with less: Less is always better: trust in the power of the essential, because anything beyond that can reduce each sensory impact.

6. Impress with your touch: By adding your own touch to as many sensory details as possible, you’ll always make an unmistakable impression on your guests.

Q: Who are the experts you are working with?
A: Braun Head of Design Oliver Grabes will bring in his great expertise as a distinguished and experienced industrial designer, our brand-ambassador and Michelin-starred chef Marc Fosh will help us in creating unforgettable and truly outstanding food and drink experiences. Stefan Nilsson will demonstrate how a interior design expert can change the ambiance and the look-and-feel of any venue, be it a dining room, a kitchen or maybe even a garden. And last but not least Andrea Leonardi will help to make real events out of any dinner, addressing all senses with the right ideas that will bring the special touch and the bit of extra-fun to a dining occasion that will stay in the minds of the guests forever. All four are exceptional specialists in their own disciplines, but we believe that their abilities put together will simply create magic.

Q: When will the guide be made available and what is its purpose?
A: The full guide will be released in late 2012 but throughout the year Braun will start unveiling the Six Sense System. The guide will bring together all of the expertise from the Braun experts to inspire consumers to create their own individual entertaining experience using the Braun Six Sense System.

Q: Who is Oliver Grabes?
A: Oliver Grabes joined Braun in September 2009 as the new head of design, leading the corporate, industrial and packaging design teams in Kronberg. In addition to his role as the head of Braun Design, he is member of the board of directors of the Braun Collection and is the new chairman of the Braun Prize 2012.
His products and concept studies have won over 30 international design prizes, including four prestigious IDEA Gold Awards from the Industrial Design Society of America.

Q: Who is Marc Fosh?
A: Marc Fosh is the British-born, Michelin-starred Head Chef of Simply Fosh restaurant in Palma de Mallorca. His Mediterranean cuisine is renowned for its fresh ingredients and quality of produce. His signature style is classic Mediterranean cuisine with contemporary twists.

Q: Why is Marc Fosh working with Braun and their Multiquick range?
A: The Braun Multiquick range helps every day taste better by allowing and encouraging creativity in the kitchen so a partnership with a well-respected chef was a logical next step.

Q: What work has Marc Fosh done with Braun Multiquick?
A: Together Marc Fosh and Braun have collaborated for two years on a series of recipes and he will now serve as the food and drink expert throughout all PR activities and materials.

Q: Who is Stefan Nilsson?
A: Stefan Nilsson is one of Sweden’s most active trend experts. He regularly appears on Swedish TV and is one of the most renowned Nordic design trend setters with a special focus on interior design. Constantly on foot he scouts phenomena and trends within interior design, product design, fashion, food and all the other things people dream of.

Q: Who is Andrea Leonardi?
A: Andrea Leonardi founded his own production and event company in 1999 in Milano, together with his colleague Gabriella Mazzei. The company specializes in fashion shows, casting and events of national and international brands, among them top brands like Gucci and D&G fragrances. His specialty is creating absolutely extraordinary and unique experiences during major product launches.

Q: Braun has always used experts that traditionally have a place in the kitchen, why is there a departure now?
A: The Home Collection is targeted at the woman who wants to remain in touch with modern design while entertaining. Braun feels that it is a natural extension to help her extend good design beyond just her kitchen into the rest of her home and lifestyle.

Throughout the coming year, Braun will start unveiling its Six Sense System, we welcome you to frequently check back to find out more about its ongoing development.